This lecture is designed to introduce you to some of the models and methods used in the emerging field of revenue management (RM). This session covers two types of data mining techniques based on AI and machine Learning, that are useful for predictive modeling. The HR Analytics Certificate - Using Analytics to Improve People Decisions programme is part of the Professionals Management Toolkit (PMT) Series. An exceptional school in the heart of a vibrant, global, business-friendly city. In the non-technical Applied Business Analytics program, you will learn a practical framework that includes data models, decisions, and value, building confidence in using data to improve decision-making. The session concludes with students building small models in Excel using examples drawn from distribution planning and financial management. The second half of the session examines Market Basket Analysis using Association Rules. To receive the Advanced Certificate in Applied Data Analytics, individuals will need to complete all the following modules offered by Singapore Management University Academy: Applying Data Analytics to Sales and Marketing through Linear Models. Saturday Mornings from marketing, financial management, operations and technology First, we examine Clustering, which is a data mining method for discovering distinct segments within a broad data set. The MSBA is a … Avoiding Pitfalls in … To give students an introduction to web analytics, the first half of the class explores how quantitative Internet data to optimize websites and web marketing initiatives is collected, analyzed and reported. SMU Data Science Boot Camp puts the student experience first, teaching you the knowledge and skills to conduct analysis on a wide array of real-world problems. The Institute of Service Excellence (ISE), in conjunction with the SMU Academy is pleased to offer the SMU Advanced Certificate in Service Strategy and Management (ACSSM). Our curriculum draws on … classmates across a variety of industries and locations. Participants who miss the assessment will not be awarded the certificate issued by SMU. In this session students investigate how to implement these concepts in Excel and how to use statistics to generate conclusions. For a large class of decision problems, the outcome of a decision is uncertain, but the decision-maker is able to list the possible outcomes of a decision and assign a probability to each of them. e.g., collections of products that are bought together, or by the same buyers over time. Decision trees allow a decision-maker to consider the possible outcomes of his decisions in a systematic way and to draw correct conclusions with respect to the best course of action. Find out more about our courses & register your The problem that motivates RM is ancient: how does a company manage its capacity and/or prices to extract the greatest possible revenue from the marketplace? We also discuss how clustering can be a useful step in developing multiple target marketing or segmented modeling strategies. The interactive virtual setting management to general management and entrepreneurship. In a data-driven economy, the ability to make better decisions, create value and develop a sustained competitive advantage using data analytics techniques, is imperative. More realistic models require multiple variables. Participants will receive their certificate within 2 … This class is divided into two sections. typically includes participants from diverse sectors, in roles ranging In fact, as a firms offerings become more digitally driven and/or service-oriented, the manufacturing and assembly component of work declines, and project planning and execution play a vital role. © Cox School of Business Southern Methodist University, PO Box 750333 Dallas, Texas 75275-0333 214-768-2000. As one of the Cox School's most popular professional development programs, the GBACP helps you expand your network with professors, industry experts and classmates across a variety of industries and locations. A community where professors know students by name and help them create powerful networks. Rigorous programs within a truly customized academic experience. In just 24 weeks, you’ll journey through a challenging curriculum and gain the specialized skills needed to analyze big data and turn it … Advance Certificate In Service Strategy & Management Investing and mastering the key levers allow an organisation to elevate its offering from good to great. Create value from organizational data and make smarter business decisions for increased performance and profitability. BIDA). In preparation for this session, it is highly recommended that students unfamiliar with how the Internet works watch the 15-minute movie on http://www.warriorsofthe.net/. Data Analytics Harnessing Data for Quality Service Delivery, Value Enhancement & Outcomes ISE Service Design Clinic SMU EXECUTIVE CERTIFICATE IN CUSTOMER STRATEGY Design Thinking Designing a … On-Line Analytical Processing (OLAP) and Data Warehousing are decision support technologies.Their goal is to enable enterprises to gain competitive advantage by exploiting the ever-growing amount of data that is collected and stored in corporate databases and files for better and faster decision-making. In working with multiple variables we build regression models. We survey the state of the art and mention representative products. © Cox School of Business Southern Methodist University, PO Box 750333 Dallas, Texas 75275-0333 214-768-2000. The goal of the session is to not only understand how to build such models, but also gain an appreciation for the particular circumstances in which each modeling technique is appropriate. Zoom Meetings, $4000 (registration fee included) Full Tuition for ONLINE PROGRAM. In this session, we focus on two additional methods for data mining. In a knowledge-intensive economy, success depends on your company’s ability to exploit its available knowledge resources and you can gain those skills with this program. The Master of IT in Business (MITB) is an Information Technology programme that equips professionals with analytic & technological skills for today's ever changing world. These topics are explored through Google Analytics. SMU Cox offers a full portfolio of MBA and Specialized Master’s degrees to help you achieve your professional goals. Over the past few years, these technologies have experienced explosive growth, both in the number of products and services offered, and in the extent of coverage in the trade press.Vendors, including all database companies, are increasing the attention paid to all aspects of decision support. 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In three foundational pillars: Leadership, Analytics, and Experiential Learning 750333 Dallas, Texas 214-768-2000. Within 2 weeks from the same organization by the same organization in and...
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