You’ll absolutely want to avoid that. Keeping it simple is a cardinal rule when creating hashtags for events. The Dobcast: Episode 21 – What is the one skill or area you recommend for those who want to be prepared to do their best online? Memorable: You want your attendees to use this hashtag when they are talking about your event. Hashtags were originally used on Twitter, and are also used heavily on Instagram. Mountain Dew – the bright green soda – launched a series of exclusive movie events: #DewGreenScreen. To brand the event. Successful hashtag campaigns can help your digital marketing efforts and strengthen your brand recognition. Creating branded hashtags can be difficult, and it can be even more challenging to incorporate a hashtag into a long-standing successful campaign.. To give you some inspiration, I’ve compiled some of my favorite hashtag campaign examples to create my list of the 15 best hashtag campaigns of all time. This is especially true for “bigger brands” – they’ve likely already done research to find out which are the best hashtags for Instagram in their niche. Choose a hashtag that also isn’t too generic. The hashtags for event planners can help you as you plan your next event or help you gain more followers. I just wanted to tell you how much I like to use best-hashtags.com - it's so useful! Your hashtag connects all your attendees online. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. Every year the festival hashtag changes. Also interesting: you can gather all the images, videos and remarks that attendees shared. In this article I’ll share some great tips with you on how to choose and use a hashtag for your event or conference. Also, numerals work in hashtags, but punctuation doesn’t. 1. © 2019 Scout Digital Marketing and Training Pty Ltd. All rights reserved. No, no, no, I’m not going to give you the hashtags you should be using for promoting your event. Make a plan to keep on networking, and stay connected with your followers. It can act as an ice-breaker, helping guests to meet through shared content, and common interests. I can’t see disadvantages to using the same every Thank you for sharing this such a useful information with us. Event hashtags are essentially the same thing: a disposable camera for your guests, to gather their perspectives of your special occasion. Was it effective? Promote your hashtag and include it on all your promotional materials and communications: invitations, event flyers, business cards, etc. They are short, recognizable, and predictable. But some events also like to have a year-specific hashtag to separate new conversation from last year’s. Rules to Create Hashtags for Events. As you can see, hashtags are an event planners best friend! Reboot your digital marketing with our free ebook. Doe dat dan meteen. Now you know the do’s and don’ts, you’re ready to create a winning hashtag of your own. This can be done either by referring directly to the feed, or using a tool such as Storify to handpick hashtagged updates from various social channels to build your own summary using multiple people’s updates. Like campaign hashtags, event hashtags often have a start and end date. Hashtags have also evolved more colloquially to provide context. The Amsterdam Dance Event (ADE) is the world’s biggest yearly festival for electronic music. Make sure you don’t miss any opportunity to draw attention to it. Make sure at least some of your audience is socially active, Like all social media marketing, only do it if it is going to be relevant to your guests…. Good job, and keep going! Then people who use your hashtag to check out the online discussion around your event, will get confused. A good event hashtag should be Memorable, Unique, Simple & Evergreen (MUSE) Click To Tweet. Rather go for a shorter option, like #vintagedesign15. An event hashtag is a powerful tool to centralize all the online discussions around your event. Think of the last conference or event you attended. If you want your event to be the best it can be, you need to capitalise on social media.These days, it’s almost the strongest marketing tool at your disposal. Does it have any bad implications or associations? The one thing to do to win at social media, What is Google Analytics and why should I use it? Beide tellen voor dat bericht. Weddings are a great example of this, especially destination weddings. You can even use hashtags during your event to engage sponsors or start a conversation between guests and speakers. It is a great way of labeling and finding social media updates. #ADE12, #ADE13, #ADE14: all extremely popular. In this article, we take you through the basic steps of the event planning process. Personally, I always imagine these types of hashtags being said very quickly in a low voice or muttered, offering that extra layer of context. Keep it simple, stupid. You can use them when posting, or you can search them to find inspiration. Hashtags can be a great way to promote events and invite participants to engage in the surrounding conversation. Here are 4 tips for choosing a successful hashtag. Hashtags are great for spreading the word about your event — and collecting content from attendees after it’s all said and done. Your email address will not be published. Use the hashtag to create conversations. It brings all online conversations, multimedia and information about your event together. The longer your event hashtag, the fewer characters Twitter users have to comment about your event. Simplicity, creativity, brand consistency, and overall memorability are key. Hashtags for Event Planners to Use and Look Up. Home / Blog / Simple But Powerful Tips On Hashtags For Events. Weddings are a great example of this, as when I attended weddings as a kid, there would usually be a disposable camera on the table for guests to take their own photos. A hashtag needs to be easy to understand. Share your ideas below! If it’s an annual event, the same hashtag may be used. #1: Choose Something Unique. These people will help get it started and explain it to others. Can your event hashtag be interpreted in another way? Webinar recording: Essential components of a successful Digital Marketing Strategy. If you’re in the planning phase, follow these tips on how to create a hashtag for an event. Structure of a successful event steps to review, recharge and improve your digital marketing results the to... Well as other people and businesses campaigns avoid a social media background is about campaign using a hashtag you. Please note, however, this is an important one too crucial part of media. 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